Popular online game, Free Fire is introducing new male character of Indian first super hero Hritwik Roshan. The Garena official confirmed the name of super character – ‘Jai’.
Garena is The Singapore based online game developer and publisher. Garena in launched in 2009 by Forrest Li. Gerena was popular when one of their product (Free Fire) became very popular. Free Fire reaching up to 80 million active users daily and one of the top most download online games in Play Store.
Free Fire Introducing First Indian character “Jai”
Free Fire is the one the main revelry of PUBG. But due to the Indian Govt. Policy of rejection of Chinese product recently PUBG along with 117 Chinese applications is banned in India. Now, Free Fire becoming best alternate of PUBG. Now Garena have huge opportunity to spared its business by capturing huge Indian users. That is why Gerena introducing first playable Indian character of Bollywood star Hrithik Roshan. Gerena revels this information publicly after contracted with Hrithik Roshan.
“I am thrilled to be a part of the Free Fire universe and my official avatar, Jai, that the team has created, is so cool. I hope that all the players enjoy this unique experience,” said Hrithik Roshan.
“Be The Hero” campaign In India
After this contracted “Be The Hero” campaign start again and Now Free Fire Users are able to play with new character – Jai. In the digital word “Be The Hero” campaign has received a great response from the Indian community.
“At Garena, we believe in the power of localization. By offering our gaming community in India the unique opportunity to play as one of India’s most recognizable stars, we wanted to reaffirm our commitment to creating memorable experiences for players here,” said Harold Teo, Free Fire Producer at Garena.
The major of the users are forming India. This partnership should help entertain and engage in Indian community.