Have you ever wondered what it is like to listen to an earphone that is completely soundproof, and has a 100% noise cancellation feature with many other extraordinary features as well? How about adding spice with being cheaper concerning other countries which is the first time any foreign product has ever been done? What if we add some cool features like superior battery performance and a huge standby time? Yes, we have too wondered what it would be like to own such a piece. The product would not only be phenomenal in sound quality but also won’t burn a hole in our pockets. Surprisingly, the company named Nothing has designed a product like the description we just saw. The company is also a new face in the market and this product, the Ear-1 would be its debut product.
The company is just starting in the market amongst its millions of competitors which contains giants like Apple and Samsung, to compete in the headphone and earphone industry. The company has created a huge buzz around the new earpiece that would be released by this month only, and have surprised its competitors by announcing that it would be smashing the Indian markets with cheaper prices. The Nothing company is owned by the co-founder of the OnePlus phone company. His name is Carl Pei and the company is now called the Carl Pei company as for now. He started this company with the aim to build efficient and cheap headsets for every market in the world. Since his competition is with him and the great giants like Apple and Samsung, he prepared his company for years, manufacturing and strategizing the perfect opportunity to venture into the market.
Now with these cool earpods, it is being said that it would blow the market off. The company has already announced as to when the product would be launched (which you read above – it’s 23 July), the specifications (which you would read later on in the news article) and the price for each product. The product is priced differently in various parts of the world. Surprisingly, it is valued much cheaper in India rather than in other foreign countries. As to why this happened, Carl Pei has released his official statement regarding the same. The release is said to be almost half the price as compared to other parts of the world. As for the price, it would be available at a mere price of a rupee less in six thousand rupees which is very much less than its US and UK counterparts.
When we talk about prices in these countries, the company has segmented the price sections into different parts and we can see a variety of price differences when it comes to the pricing of this Ear-1 piece. The UK variant which would be released in, at the same time would be priced at about ten thousand and two hundred rupees after being translated from pounds. As for the US variant and the ones which would be available on the American continent would be somehow priced far less than the UK variant and it would be around seven thousand rupees and three hundred rupees. This is somehow a bit equal to the Indian version of the same piece. Note that the word variant here doesn’t mean that the product would be different across different countries, it would just be priced differently.
Also as for the European markets, the price would be even more than the US market but less than that of the UK variant. It would be sold for around eight thousand and seven hundred dollars. As for the specifications of the product, the most important thing that we all look for when it comes to earpods and earphones is that they would be wireless and give the pod vibe. Since the launch of the Apple Airpods, it has become somehow compulsory for other companies as well to make products like that or the round-shaped ones that fit well to stay in the market. The Nothing company has confirmed that they would be completely wireless and would connect via Bluetooth. This would check the high price of the product.
Another major feature that we all look for when it comes to earpods is that they should be able to block out noises and other background sounds so that we get that complete and sweet stereo effect. This effect is also called noise cancellation. There are two types of noise cancellation, namely active and passive. The company has also announced that this product would have an active noise cancellation facility while being completely wireless. There is also a feature of ambience where you can turn it on and you can listen to sounds outside too so that it doesn’t clog your head. When we talk about TWS or truly wireless earbuds like these, the Bluetooth is what makes the connection slightly unstable and you might not get a sharp voice change in the audio device. This means that when you listen to podcasts and voice notes, you might feel that somewhere in the voice, the static would be ingrained inside the voice.
Your ears may hurt too if you listen to this static for a long time. Fortunately, the company has thought about the same and has fixed three HD mics that would give you a flawless experience. As for the specification which is the key point in the marketing strategy for the company is the same as for many watch designs as well. As human beings, we are always fascinated by the thought of how things work and how they look from the inside. The company has tried to capture this sole fascination and have turned that into its ultimate strategy. You must have already guessed it. Yes, the earpod would be completely transparent and you would be able to see everything in the earpod with the help of a transparent glass made out as a body. Also, the weight of the earpods matters a lot too. Consider that you have an earpod which is very heavy.
This means that you would have a weird sense of weight inside your ears and thus it would feel quite uncomfortable. Being heavy, if it somehow slips and it fits not so perfectly, it might slip and you would realise it very late but your earpods would be gone by then. Thus, even the weight of the same matters a lot. The Ear-1 from the Nothing company is lightweight enough that you won’t feel a thing and yet Apart from the specifications, design and buzz that is being created about the product, the surprising fact about this is its marketing strategy. As for the price drop in the Indian market, we would discuss this in one of the last segments. The idea behind the marketing strategy and the price change in various parts of the world is to ensure that the company develops a strong foothold in the market. Since the company has just ventured and this product is the debut product of the company, it needs a strong marketing partner.
As the company doesn’t have their selling website for now and it may do too, given that they have risen so much in these few months and with all the buzz that is being generated concerning the product, it might be highly unlikely that the product can be marketed without any outside help. Thus, the company has partnered with the shopping giant, Flipkart to make its sales reach high. In a few days, you might even see that the shopping giant would even start advertising about the product and the company on their website as a way to make the necessary hype about the product. As for the price shift and the changes in the market, a lot can be said about the same. The feelings behind the change are genuine which can be seen in the reflection of the comments that the general managing director of the company for India made about the price. Manu Sharma, the man who holds this position spoke about the price change and how it would affect the future of this company with the Indian market.
He said that the company aspires to be with the Indian people so much it considers India to be the foothold where it would climb great heights. The man has told the press that the product would be introduced to the Indian people at the same time as it would be launched globally. Normally, a foreign company releases the product a bit late in India due to various reasons but this won’t happen with Nothing. He mentioned that the products would be something that would vibe with the Indian tune and it would go well with the Indian users. Price is something that we all negotiate with when it comes to India, and we always search for discounts and special offers. This is why the company wants the Indian users to experience the product at a price that they would be satisfied with. The Nothing Ear-1 would be launched on July 27. Stay tuned with the company to find out more.
